Senior Product Designer based in Dubai
I design experiences people love coming back to.
Selected work
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Rethinking App Store reviews
Our app had improved, but the App Store didn’t show it. A private channel for frustrated customers, answered by a real person.
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Recovering lost demand with Notify Me
A sold-out size used to be a dead end. Now customers can ask to hear when it’s back, from the wishlist, the product page or the bag.
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Candy recs: A/B testing small add-ons in the shopping bag
In a shop, socks sit next to the cash desk. A quiet row of matching add-ons in the app’s bag, A/B tested for two months, conversion held, and it’s now live for every iOS customer.
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Coming soon
Redesigning returns, from refund to exchange
Size is the single biggest pain point in shoe e-commerce. An experience designed to cut returns at the source, not just reduce the odds of a bad size pick.